The brainchild of our Research Director, John McCusker, Kwest was established in 1989.

We are proud to have remained loyal to our core values of being at the forefront of social research and providing high quality service to our clients. We achieve this by ensuring the staff we hire are the best around and by continuously investing in cutting edge software tools.

At Kwest, we build long lasting, mutually beneficial partnerships with our clients. The majority of our work comes from word-of-mouth recommendation, providing clear evidence of our commitment to performing beyond client expectations.


We are a Market Research Society Company Partner, fully compliant with the MRS Code of Conduct and GDPR requirements.

Quality defines everything about us. We have a series of stringent quality control procedures throughout the projects we undertake to ensure that high standards are maintained.

But it isn’t simply about compliance with the proper procedures, it is also about unwavering focus on engaging with client requirements. Nothing is outsourced at Kwest – we keep firm control of quality by using our own, highly trained team for everything we do.


Kwest’s in-house analytics consultants are at the forefront of market research development, keeping abreast of trends and advances in knowledge and practice.

Our analytics team has been involved in a number of projects aimed at contributing to the body of knowledge in social housing research.

Such projects include the development of a satisfaction model that takes into consideration and removes the external demographic variables of a population which are known to distort resident satisfaction.